Founded in 2015 by Tunde Owolabi, Ethnik is about making aso oke
accessible to the fashion-forward modern man and woman.
Beyond accessibility and creating fashionable pieces for brand savvy trendsetter, Ethnik is about promoting culture and giving back to the community. At Ethnik, we believe that sustenance is the key to preserving our heritage. To this end, a core element of our social responsibility means we invest in our local artisans and create an enabling environment where they can continue to weave aso oke the way it is done traditionally, a skill that is passed down through generations.
The essence of our design philosophy is to produce sustainable fashion accessories that are uniquely Afrocentric, drawing inspiration from the Yoruba culture of Nigeria and other African cultures by telling our stories to the world through patterns and colours woven into beautiful fabrics. We pay critical attention to every detail in our design and production process through excellent craftsmanship and ethical values
Founder and creative director of Ethnik. Tunde Owolabi is an artist, photographer and designer. Tunde is also founder of Tunde Owolabi Studios.
As an artist, he has participated in group exhibitions including Lines and Colours (2003), Inner Thoughts at the Nimbus African Art Centre (2004), Working with Communities, a Guinness group exhibition (2004), and Gods of This Age at Didi Museum.
His first solo exhibition, African Elegance was at the Battersea Art Gallery, London (2009).
His commissioned works can be found at the Hungarian Embassy and Nigerian Stock Exchange. AsoOke – The Woven Beauty was his second solo exhibition in 2014.
Tunde has also worked as a designer at The Research Studios London with the famous English designer and typographer, Neville Brody. He also worked as an art director with Insight communications, before starting his own practice. He now lives and work in Lagos, Nigeria where his studio is based.