Founded in 2015 by Tunde Owolabi, Ethnik is about making aso oke
accessible to the fashion-forward modern man and woman. Beyond accessibility and
creating fashionable pieces for brand savvy trendsetter, Ethnik is about promoting
culture and giving back to the community. At Ethnik, we believe that sustenance is the
key to preserving our heritage. To this end, a core element of our social responsibility
means we invest in our local artisans and create an enabling environment where they can
continue to weave aso oke the way it is done traditionally, a skill that is passed down
The essence of our design philosophy is to produce sustainable fashion accessories that are
uniquely Afrocentric, drawing inspiration from the Yoruba culture of Nigeria and other
African cultures by telling our stories to the world through patterns and colours woven into
beautiful fabrics. We pay critical attention to every detail in our design and production
process through excellent craftsmanship and ethical values
About Tunde Owolabi
Founder and creative director of Ethnik. Tunde Owolabi is an
artist, photographer and designer. Tunde is also founder of Tunde Owolabi Studios.
As an artist, he has participated in group exhibitions including Lines and
Colours (2003), Inner Thoughts at the Nimbus African Art Centre (2004), Working with
Communities, a Guinness group exhibition (2004), and Gods of This Age at Didi Museum.
His first solo exhibition, African Elegance was at the Battersea Art Gallery, London (2009).
His commissioned works can be found at the Hungarian Embassy and Nigerian Stock
Exchange. AsoOke – The Woven Beauty was his second solo exhibition in 2014.
Tunde has also worked as a designer at The Research Studios London with the famous English
designer and typographer, Neville Brody. He also worked as an art director with Insight communications,
before starting his own practice. He now lives and work in Lagos, Nigeria where his studio is based.